What Is Brand Collateral?
Brand Collateral is the collection of media used to promote your brand and support the sales and marketing of a product or service. It’s the tangible evidence of the brand, designed according to the brands core values and unique personality.
These marketing aids are intended to make the sales effort easier and more effective.
An integral part of a strong, successful brand is a consistent brand which can only be achieved through solid designs that communicates a message clearly and effectively. This is where print design enters. Out of the internet, companies require strong printed collaterals to market themselves. Name cards, printed letterhead, custom designed envelopes, brochures, catalouges and packaging designs are all necessary in boosting your brand and identity. Businesses often approach us with the request for a logo and web design development. Although logo design and a website IS essential, clients also underestimate the necessity of print collaterals to strengthen your brand identity. Your clients will not take you seriously unless you take your brand seriously, this is why we highlight the importance of print design within your brand. Here at GMN Web Solutions, we not only develop brands but work closely with our clients to design key print collaterals while also paying close attention to your budget. Contact us now for more information on print design.