Responsive Web Design
Your customers are using devices such as iPhones, iPads and other mobile devices to surf the web instead of desktop and laptop. Is your website optimized to allow a seamless experience for your customers using such mobile devices?
What is responsive web design?
A responsive web design allows all the content, including images and the structure of the website to remain the same on any device. For example, when users view the website from their mobile devices, the website interface will adjust accordingly to fit the smaller screen. On another hand, if the users view the website on their desktop, they will be shown the full view of the site.
With a website that has a responsive web design, you do not have to worry about having different websites to cater for different mobile devices or ensure that your website runs smoothly on a mobile device.
Why responsive web design?
Mobile Usage is Increasing
More than 20% of Google searches are now being performed on mobile devices. In fact, by 2014, mobile internet usage is expected to overtake desktop usage.
Ability to Increase Conversion Rates From Better User Experience
Websites that are not mobile responsive will not be able to function on mobile devices, users will get frustrated and leave. High bounce rate correspond with lower conversion rate. According to Google’s Think Insights on Mobile, whenever someone arrives on your mobile website and is frustrated, or could not find the content that they are searching for immediately, there’s a 61 percent chance they will leave and head to another website. However, whenever a user has had a positive experience with your mobile website, that individual will be 67 percent more likely to buy a product or use a service.
Stay Ahead of Competition
Given that more and more users are using their mobile devices to search for a service or product, it is paramount for you to cater that audience by having a mobile responsive site. In truth, studies have shown that 85% of adults feel that a mobile website must be as good, if not better than a desktop website. Chances are many businesses still operate websites that are not mobile responsive, which means that they are losing out on potential customers. By implementing a mobile responsive website, you can stay ahead and take those customers away.