Social Media Marketing has become an important part of most online marketing campaigns here at GMN Web Solutions. Its popularity has grown tremendously the past five years, creating a huge marketing opportunity for those who take advantage of this new form of advertising.

It is astonishing how many benefits some companies receive from social media, but we caution those considering it as part of their marketing strategy to learn how to use it effectively so that they can avoid the major pitfalls. For those who understand social media, it can be a powerful tool for both gaining and retaining clients, but at the same time, improper use can lead to dismal results and wasted money.

To help companies who are still unsure about Social Media, we have listed below the biggest social media misconceptions.
The primary reason for engaging in social media is to gain new customers.

This is by far the biggest misconception out there. The primary marketing opportunity in social media is to engage current customers, not new customers. People often confuse the two, but they are very different from one another. Some companies have successfully used social media to attract new customers, but this usually pales in comparison to the benefits received from retaining existing customers through the same channels.

Social Media Marketing Just Means Setting Up Facebook Page.

Social media actually extends far beyond Facebook. It’s true. Other social media venues include blogs, forums, and social bookmark communities just to name a few. Facebook is just a part of social media.

Social Media Marketing Is All Done Online.

Really? We’ve found that social media campaigns often require traditional advertising to build popularity. Yes we said it: “traditional advertising.” That phrase hasn’t completely left our vocabulary. Traditional advertising is still effective and can significantly impact the success of a social media campaign with very little effort or cost.

Social Media Marketing Can All Be Hired Out To Agencies.

The truth is that a lot of in-house work is required in social media campaigns, more than a lot of other types of advertising. Remember, successful social media marketing campaigns engage consumers across multiple channels. This engagement usually requires the participation of those who work for the company.

Social Media Marketing Is All About Pushing Advertisements On Consumers.

Social media marketing is actually a lot more than just advertising material. Most companies using social media as just an advertising platform see very little benefit. Again, effective use of this type of marketing requires community engagement. For example, some companies have used social media to increase transparency. Others have gone to great lengths to create online personalities that consumers enjoy and even tune in to.

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