Page 43 - GMN Digital Group Book

DESIGN
PRINT / GRAPHIC DESIGN

Sia Huat Pte Ltd is Southeast Asia’s premier distributor for foodservice equipment. GMN Brand Consultancy
was thrilled to be asked to redesign the company’s kitchenware catalogue, which is produced annually to
provide customers with a comprehensive and up-to-date list of their product offerings.

Sia Huat required a corporate, modern and clean design style, thus we took a fresh approach to the layouts,
creating several options for the client, before developing layouts based on the chosen design.

Good catalogue design must be inspiring, informative and legible, with easy-to-understand typography and
quality product photography. The product specification areas, in particular, require an understanding of how
to lay out data in a clear and concise way so it is easy for customers to reference and use. We produced a
comprehensive catalogue design for Sia Huat’s products displaying sizes and colour codes, as well as technical
details and product photos. The most important aspect of the catalogue design was to show the varying
products legibly and clearly, and to produce a layout which would effectively cross-sell product ranges to
current customers, as well as making potential customers aware of the full range.

The catalogue design produced for Sia Huat uses a grid structure which supports a variety of styles for pages,
from technically-detailed to more image-focused advert-style spreads. We adopted a full colour design
throughout to echo the high quality full colour technology used within the custom stamp products themselves,
whilst maintaining the brand look.

GMN DIGITAL GROUP 41