Page 107 - GMN Digital Group Book

CORPORATE COMMUNICATIONS
PUBLIC RELATIONS

SC Capital Partners, a private-equity real estate firm with investments throughout Asia,
tasked us with the job of creating an advertising concept which would highlight their
continued success in real estate investments in the region. It also needed to exhibit the
factors behind their success in a bid to raise awareness and increase customers’ confidence
in the firm.

The company is incredibly proud of their status as an extremely trustworthy and value-
oriented firm and this became the basis of the advertisement. Using our expertise in
advertising design, we created a layout which drew attention to the key messages SC Capital
Partners wished to convey to the target audience. The advertisement also reinforced the
element of trust which the company instills in every customer relationship.
The advertising design also deploys engaging descriptive text, with clear calls-to-action and
a visual of a blurred skyline that becomes clear under a magnifying glass. The purpose of
this is to underpin the description of the firm’s investment approach with the tagline “At SC
Capital Partners, We See Through To The Opportunities.”.

The advertisement was placed in an internationally renowned private equity real estate
magazine, PERE Magazine, and an electronic version was designed to fit into the company’s
digital marketing campaign.

Have a story to tell but not sure how?

We’ll help you craft your story in a

way that resonates with your target

audience and creates a personal

connection between you and your

customers.

GMN DIGITAL GROUP 105