Page 58 - GMN Digital Group Book

PRODUCT

PACKAGING

DESIGN

If you are trying to monetise your product,
image and presentation is everything. The

presentation of the product, or the packaging
design, must be able to encourage purchases

without any verbal dialogue.

Key considerations:

Attractive & Appealing
The product packaging must stand out no matter where it is placed on
the shelves. Our design will induce your target buyer to reach for the
product.

Functional & Effective
Will the buyer understand how the product works in a snapshot? How
can you develop packaging that saves on costs yet achieve branding
consistency? These questions are all essential and must be answered
before the packaging design phase.

Strong Recall & Communication
A good packaging design communicates effectively with the target
market. For instance, if your target market is female, does your
packaging design communicate to women? Does it entice a female
consumer to pick it up and make the purchase?

Close Attention to Detail
In product packaging design, we have to adhere to certain guidelines.
If it’s a product targeting different countries, we may need multiple
languages that need to be printed on the package, or multiple language
instructions inserts. All of this information must be included in the
final design to prevent additional costs due to reprinting. That is why
attention to detail is important; it allows us to find the delicate balance
between a design which is visually stimulating yet adheres to all the
guidelines and still evokes a response from the buyer.

56 GMN DIGITAL GROUP