Page 99 - GMN Digital Group Book

MARKETING
SOCIAL MEDIA MARKETING

Case Study/

LIVE IT, GORGEOUS!

Live it, Gorgeous! worked with GMN
Digital Marketing on a three-month
Facebook campaign to gather more fans
and uncover useful insights and personal
tastes from its customer base. By the
end of the campaign, we helped Live it,
Gorgeous! Facebook Page generate over
200,000 Likes and was recognised as one
of the Top 50 Social Media Platforms in
Singapore according to Starcount.com.

Key Benefits

• Better understanding and ability to
respond to consumers instantly

• Capture conversation proof points to
measure campaign success
• Uncover useful insights and personal
tastes from its customer base

• Creating content from trend data

• Drive incremental product sales via
smarter campaign tactics

Align with Business Strategy
Companies that develop social
media or social business strategies
need to align them with their
business strategies: if they are
isolated activities, they will fail
before launch.

The YouTube, Facebook, Twitter and Google+ logos are trademarks of their respective owners. Their inclusion in the
screen shots shown here is not intended to suggest any authorisation or endorsement.

GMN DIGITAL GROUP 97