Page 84 - GMN Digital Group Book
P. 84
DIGITAL MARKETING
By using the internet, marketers can connect directly
and instantly with current and potential customers to
build brand recognition, collect data and encourage
word-of-mouth recommendations.
How It Works?
Unlike traditional offline marketing, digital marketing gives a business direct, two-way
communication with customers. Digital marketing employs some conventional approaches, such
as “pop-up” or “banner” ads on web pages, but it also relies heavily on the power of social media
for raising awareness of a product or brand. Digital marketing is often used in conjunction with
traditional marketing techniques, a hybrid known as “tradigital” marketing.
82 GMN DIGITAL GROUP
