Page 86 - GMN Digital Group Book

ENGAGEMENT MARKETING

How It Works?

Engagement marketing harnesses
several online and offline strategies
to draw a customer’s interest and
get them talking about products and
services on offer. This contrasts with
the more traditional style of marketing
in which a brand concept and product Start With A
proposal are presented to the customer “WOW” Entice To Stay
as fixed, to be either accepted or experience In Touch
rejected. Engagement marketing, on We help you provide Offer incentives to visitors
when they sign up for
interesting, informative, or
the other hand, encourages customer entertaining content to email updates and
draw potential customers newsletter.
input so that they feel closer to the to a web page. Attract
brand. The aim is to lure potential
customers to the website with an initial
experience and then work hard to keep
them there.

Virtual
Engagement
71% End With A Sale Purchase visitor interest so people
We design every aspect of
a website to maintain
return for new content.

of business

leaders believe New Prospects
Offer incentives to
existing customers for
that customer recommending product Social Media In-Store Promotion
or sharing content.
experience is the

Actual
next corporate Social Visibility Events Engagement
Through customised We use previous Encourage customers in
battleground. social media campaigns, decide on best content product, meet and speak
the real world to use
customer feedback to
we post interesting and
Comments & relevant content on for publicity events. with sales staff, and
social media and
Shares encourage dialogue. interact with other
customers.

84 GMN DIGITAL GROUP