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SEARCH ENGINE MARKETING
What is SEM? Measurable
Essentially, Search Engine Marketing (SEM) helps promote Highly targeted
your website through paid advertisements and targeted
keywords on search engine results or other platforms. It Customised to your needs
allows you to generate more traffic to your site which will
result in more leads or online sales. High return on investment
Display Advertising
Display advertising includes banners with text and images, which appear on websites known to be used
frequently by target consumers, such as news, social media, or video content sites.
Search Advertising
Search advertising is a method of placing ads in the web pages that appear in the results of search engine
queries. While display advertising is likely to get more views overall, search advertising has a better chance of
reaching the target audience.
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GMN DIGITAL GROUP 89
